{"id":297,"date":"2014-07-25T14:44:09","date_gmt":"2014-07-25T14:44:09","guid":{"rendered":"http:\/\/haed.hr\/aec\/?p=297"},"modified":"2014-07-25T15:20:35","modified_gmt":"2014-07-25T15:20:35","slug":"visekriterijska-ocjena-najvecih-tvrtki-prehrambene-industrije-u-hrvatskoj","status":"publish","type":"post","link":"https:\/\/haed.hr\/aec\/?p=297","title":{"rendered":"Vi\u0161ekriterijska ocjena najve\u0107ih tvrtki prehrambene industrije u Hrvatskoj"},"content":{"rendered":"<p><strong>Autori: <\/strong>Lari Hadelan<sup>1<\/sup>, Magdalena Zraki\u0107<sup>2<\/sup>, Anja Mati\u0107<sup>3<\/sup><\/p>\n<p><strong>Klju\u010dne rije\u010di: <\/strong>prehrambena industrija, financijski pokazatelj, tr\u017ei\u0161te, vi\u0161ekriterijska analiza, AHP<\/p>\n<p><!--more Pro\u010ditajte vi\u0161e--><br \/>\n<sup>1<\/sup><small>Sveu\u010dili\u0161te u Zagrebu, Agronomski fakultet, Sveto\u0161imunska cesta 25, Zagreb (lhadelan@agr.hr)<\/small><br \/>\n<sup>2<\/sup><small>Sveu\u010dili\u0161te u Zagrebu, Agronomski fakultet, Sveto\u0161imunska cesta 25, Zagreb <\/small><br \/>\n<sup>3<\/sup><small>Desprimski put 9, 10257 Brezovica<\/small><\/p>\n<h3>Sa\u017eetak<\/h3>\n<p>Cilj rada je vi\u0161ekriterijski ocijeniti i rangirati vode\u0107e tvrtke iz sektora prehrambene industrije u Hrvatskoj. U tu je svrhu kori\u0161tena analiza rezultata za 2012. godinu preuzetih iz financijskih izvje\u0161\u0107a tvrtki. Financijski pokazatelji dopunjeni su tr\u017ei\u0161nom ocjenom poduze\u0107a temeljenoj na prepoznatljivosti poduze\u0107a i njegovih tr\u017ei\u0161nih marki. Svi navedeni pokazatelji povezani su u sintetsku (zbrojnu) ocjenu pomo\u0107u vi\u0161ekriterijske metode Analitycal Hierarchy Process (AHP), \u010dime je omogu\u0107eno uspore\u0111ivanje i rangiranje analiziranih tvrtki. Unato\u010d ne\u0161to slabijim tr\u017ei\u0161nim ocjenama, najboljom je hrvatskom tvrtkom u 2012. ocijenjen PIK Vrbovec, prvenstveno zbog visoke profitabilnosti i ostalih financijskih pokazatelja.<\/p>\n<p><a href=\"http:\/\/haed.hr\/dokumentacija\/aec4\/1.pdf\" target=\"_blank\">CIJELI \u010cLANAK<\/a><\/p>\n<p>[Agroeconomia Croatica 4:2014 (1) 1-7]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010clanak nije dostupan na hrvatskom jeziku. Odaberite engleski jezik za pravilan pregled ovog \u010d\u008dlanka.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts\/297"}],"collection":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=297"}],"version-history":[{"count":3,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts\/297\/revisions"}],"predecessor-version":[{"id":322,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts\/297\/revisions\/322"}],"wp:attachment":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}