{"id":767,"date":"2021-12-31T18:12:06","date_gmt":"2021-12-31T19:12:06","guid":{"rendered":"http:\/\/haed.hr\/aec\/?p=767"},"modified":"2021-12-31T18:12:06","modified_gmt":"2021-12-31T19:12:06","slug":"stavovi-potrosaca-o-brendu-nektar","status":"publish","type":"post","link":"https:\/\/haed.hr\/aec\/?p=767","title":{"rendered":"Stavovi potro\u0161a\u010da o brendu \u201cNektar\u201d"},"content":{"rendered":"<p><strong>Autori:\u00a0<\/strong>Nemanja Jali\u0107, Aleksandar Ostoji\u0107, \u017deljko Va\u0161ko<\/p>\n<p><strong>Klju\u010dne rije\u010di:<\/strong>\u00a0pivo, Nektar, kvaliteta, lojalnost, poznatost, asocijacije<\/p>\n<p><!--more Pro\u010ditajte vi\u0161e--><\/p>\n<p><em>Univerzitet u Banja Luci, Poljoprivredni fakultet,\u00a0Bulevar Vojvode Petra Bojovi\u0107a 1A, Banja Luka, (nemanja.jalic@agro.unibl.org)<\/em><\/p>\n<h3>Sa\u017eetak<\/h3>\n<p>Istra\u017eivanja u podru\u010dju tr\u017ei\u0161ta piva i pona\u0161anja potro\u0161a\u010da ovog proizvoda \u0161iroke potro\u0161nje na podru\u010dju Bosne i Hercegovine i Republike Srpske vrlo su rijetka. \u201cNektar\u201d pivo jedan je od najzna\u010dajnijih brendova na podru\u010dju grada Banja Luke i Republike Srpske, s dugom tradicijom proizvodnje piva i povijesti postojanja. Osnovni cilj istra\u017eivanja bio je istra\u017eiti stavove potro\u0161a\u010da o glavnim varijablama brenda (kvaliteta, lojalnost, poznatost i asocijacije na brend). Podaci potrebni za ovo istra\u017eivanje prikupljeni su strukturiranim anketnim upitnikom, tj. direktnim ispitivanjem. U radu je kori\u0161tena deskriptivna statistika i pojedini parametarski testovi u ovisnosti od prikupljenih podatka. Dobiveni podaci su analizirani pomo\u0107u SPSS Statistic 22. Na osnovu rezultata istra\u017eivanja o varijablama brenda, uo\u010dava se da su kvaliteta i poznatost analiziranog brenda piva na zadovoljavaju\u0107em stupnju, dok su lojalnost potro\u0161a\u010da i asocijacije na brend prosje\u010dno ocijenjene.<\/p>\n<p><a href=\"http:\/\/haed.hr\/dokumentacija\/aec11\/4.pdf\" target=\"_blank\">CIJELI \u010cLANAK<\/a><\/p>\n<p>[Agroeconomia Croatica 11:2021 (1) 31-41]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010clanak nije dostupan na hrvatskom jeziku. Odaberite engleski jezik za pravilan pregled ovog \u010d\u008dlanka.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"_links":{"self":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts\/767"}],"collection":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=767"}],"version-history":[{"count":1,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=\/wp\/v2\/posts\/767\/revisions\/768"}],"wp:attachment":[{"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haed.hr\/aec\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}