Authors: Sanja Jelić Milković¹, Ružica Lončarić¹, Jelena Kristić¹

Keywords: young consumers, foodstuffs, intrinsic attributes, extrinsic attributes

¹Josip Juraj Strossmayer University in Osijek, Faculty of Agrobiotechnical Sciences Osijek, Croatia (sajelic@pfos.hr)

Abstract

The aim of the paper is to determine the relevant intrinsic and extrinsic attributes of foodstuffs
important to young consumers when purchasing in relation to their socio-demographic
characteristics. Questionnaire was used as a method of data collection and an instrument for the
survey. The survey was carried out on a sample of N = 384 students at the Faculty of Agriculture
in Osijek (now Faculty of Agrobiotechnical Sciences Osijek). The results indicate that for young
consumers the intrinsic and extrinsic attributes of foodstuffs are of extreme importance. The most
important intrinsic attribute is the taste of food, while the most important extrinsic attributes
are brand and an affordable price. The results of this paper can serve as framework for a future
consumer preference research with other profile of respondents.

FULL TEXT

[Agroeconomia Croatica 8:2018 (1) 1-12]