Authors: Marija Cerjak¹, Nikolina Barbarić², Iva Jurilj², Lea Kunštović², Marino Mikić², Matea Sušanj², Nikolina Škreblin², Gabriela Sušac¹

Keywords: food waste, food sharing, mobile food sharing applications

¹Sveučilište u Zagrebu Agronomski fakultet, Zavod za marketing u poljoprivredi, Svetošimunska cesta 25, 10 000 Zagreb (gsusac@agr.hr)
²Sveučilište u Zagrebu Agronomski fakultet, Diplomski studij Ekološka poljoprivreda i agroturizam, Svetošimunska cesta 25, 10 000 Zagreb

Abstract

The world today is faced with excessive amounts of food waste, with largest amounts of food waste coming from households and food services. Food sharing helps reduce food waste, while helping those in need. Mobile food sharing applications are becoming increasingly popular around the world. The aim of this research is to find out how familiar generations Y and Z are with food sharing, how willing they are to share food, and how familiar they are with mobile foods sharing apps. The results of the research show that young people are neither familiar enough with food sharing concepts, nor with mobile food sharing applications. Therefore, it is important to educate consumers and raise their awareness of both harmfulness of wasted food, and possibilities of food sharing.

FULL TEXT

[Agroeconomia Croatica 11:2021 (1) 1-10]